LONDONEDGE NEWS BLOG
September 19th, 2016
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LondonEdge
We were lucky enough to have the very generous guys over at Beautyin send us a truck load of Beauty Candy to get us through the show this season!
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September 18th, 2016
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LondonEdge
On Sunday 4th September the 34th LondonEdge tradeshow opened, and as ever, we celebrated with one hell of a party.
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September 17th, 2016
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LondonEdge
So the dust has finally settled on the 34th LondonEdge tradeshow – and what a show it was. Feedback from brands, bloggers, vloggers, retailers and influencer friends and partners is already looking fantastic, with lots of business, press and positive results!
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September 3rd, 2016
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LondonEdge
Collectif remain amongst the most successful and popular retro fashion brands in the market, and with collections like these, it’s easy to see why. Combining a taste of the 50’s with current trends, and adding their own imitable flair for style, the Collectif AW16 collection really hits the marks.
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August 26th, 2016
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LondonEdge
SOURPUSS is a US brand that is bursting with bright, colourful rockabilly aesthetic. The Sourpuss team always bring a well-rounded collection to the show: not just apparel, but home ware, accessories and everything in between...
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August 23rd, 2016
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LondonEdge
Obsidian Kerttu is an alt blogger and goth model based in Serbia/Croatia. She’s one of our favourite dark gothic dressers, and works many of LondonEdge brands into her daily looks. . .
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August 19th, 2016
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LondonEdge
We talk to Hannah Cunningham, aka Empty Alien, a London based creative blogger making waves with her cool, out-there alternative looks.
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August 9th, 2016
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LondonEdge
Too Fast is a US brand with it’s fingers in many subculture pies – from their retro inspired Too Fast line to their alt girl goth Rat Baby collections, their garments offer styles that go right across the board.
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August 6th, 2016
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LondonEdge
We came across Stephanie Wood’s Instagram account (@Stephyclaws) recently, after cosmetic company Stargazer posted a collage of some of her nail swatches. We love her flawless nails and how she is a chameleon with styles.
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August 2nd, 2016
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LondonEdge
Pleaser shoes joins us at LondonEdge again this September after a 1 season break, and we are stoked to see the next offering from their brand Demonia.
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July 28th, 2016
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LondonEdge
This A/W Voodoo Vixen are injecting colour and glitz into the season, whilst keeping to their retro roots. Expect statement dresses, show stopping gowns alongside contemporary daywear, all with an extra bit of sparkle for the coming party season.
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July 26th, 2016
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LondonEdge
The American brand presence at Edge has long been a cornerstone of the show. From LA youth culture to the New York punk scene, the US offering at Edge is a favourite among buyers and media alike.
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July 22nd, 2016
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LondonEdge
We’re beyond excited that Tish & Snooky Bellamo, of iconic Manic Panic NYC and longstanding LondonEdge sweethearts, will be taking the floor at this September’s show.
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July 17th, 2016
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LondonEdge
Delicious Junction make high quality shoes inspired by classic era’s of music and style. The brand were new to Edge last season, and they went down a storm. Delicious Junction have created a new style of shoe specifically for the LondonEge audience...
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June 23rd, 2016
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LondonEdge
Subculture reigns supreme at LondonEdge. Unlike most other tradeshows, we value the true independent spirit of our brands, and pitch their varying styles next to one another, allowing us to represent a huge spectrum of genre’s and subcultures.
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June 23rd, 2016
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LondonEdge
LondonEdge are excited to introduce our brand new Catwalk Production Company for September 2016. The new family member is Production Element, a company with more than thirty years combined experience in the events industry....
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June 15th, 2016
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LondonEdge
Delicious Junction joined us at February’s LondonEdge for the first time, and we’re excited to see them again at this seasons show.
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June 1st, 2016
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LondonEdge
Wearing your heart on your sleeves, or your bag or collar, has never been easier! This season at LondonEdge we have pin champions Punky Pins joining us, and bringing their ultimate #pingame, along with jewellery, accessories, patches and more.
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May 12th, 2016
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LondonEdge
Sourpuss is the home of kitsch, rock and punk influenced lifestyle. What started out as an online home for their own brand collections, has turned into an one stop online shop for all things alternative and off the beaten track.
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May 11th, 2016
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LondonEdge
Love Ur Look is not just another vintage brand. Ronke Fashola, the brains behind the label puts ethical practice and sustainability at the forefront of what she does, and the collection is designed with this in mind
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April 23rd, 2016
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LondonEdge
Beatriz Mariano. Beatriz is a model/photographer, as renown for her perfectly styled selfies on Instagram as her elfin campaign shoots we think her style and look is synonymous with the best brand in the alternative scene.
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April 15th, 2016
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LondonEdge
Stargazer are the neon queens of the cosmetic industry. Established in 1978 on the Kings Road, London, Stargazer was at the heart of the punk scene in that area
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April 3rd, 2016
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LondonEdge
Extreme Largeness are one of our favourite long-standing exhibitors. Their collections transcend subcultures; whether you’re into 90’s chokers, gothic necklaces, occult crystals or rad patches, guaranteed Extreme largeness have something you’re into.
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February 3rd, 2016
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LondonEdge
Our blogger interaction is essential for LondonEdge – we always keep up with the latest influencers and bloggers representing subculture. . .
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February 3rd, 2016
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LondonEdge
Many of our fabulous bloggers specialise in plus size fashion, and often we find their style choices errs towards retro and vintage fashions – and so we found ourselves considering, why do clothes influenced by the 1950's continue to attract many women over a dress size 14?
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February 2nd, 2016
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LondonEdge
La Veintinueve are a Barcelona based shoe brand who create sweet, stylish, retro styled footwear. Their collection spans vintage, rock ‘n' roll and pin up styles, and is made with love in Barcelona.
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February 2nd, 2016
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LondonEdge
This season at LondonEdge, not only do we have a line up of amazing brands, catwalks and parties, we’ve curated a fully packed schedule of seminars too. On Friday 7th Afternoon we’ll have our ‘Image Makers’ Seminar, a first for us at LondonEdge.
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January 29th, 2016
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LondonEdge
This season at LondonEdge, not only do we have a line up of amazing brands, catwalks and parties, we’ve curated a fully packed schedule of seminars too. First on the schedule is our Bloggers Seminar. . .
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January 28th, 2016
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LondonEdge
Bepapaia is a Barcelona based jewellery brand, founded in 2007, and this season is the first time they’ll be joining us at LondonEdge.
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January 26th, 2016
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LondonEdge
Discussion and business advice with influential bloggers, vloggers and business specialists within the alternative fashion, beauty and lifestyle industries. Topics include effective brand and blogger collaborations, the continued importance of rewarding social media marketing and business schemes.
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January 21st, 2016
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LondonEdge
This season we are thrilled to welcome back TUK shoes, coming to Edge with Drooth Distribution. Drooth will also be bringing Lola Ramona, a new brand to the show!
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January 14th, 2016
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LondonEdge
We are thrilled to announce that we are welcoming Erstwilder to the LondonEdge set this February. Based in Melbourne, Australia, Erstwilder are purveyors of quirky, vintage inspired jewellery..
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December 29th, 2015
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LondonEdge
The Queen Of Darkness are one of the biggest goth centered brands that show at LondonEdge, and each season they deliver cutting edge dark fashion.
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December 23rd, 2015
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LondonEdge
We are thrilled to welcome The Rogue and The Wolf to LondonEdge in February! The Rogue and The Wolf make stunning 3D printed jewellery and accessories for dark fashion lovers.
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December 4th, 2015
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LondonEdge
This unique brand have successfully sold in over 7 pop up shop locations throughout the UK showing they have a both a commercial and fashionable element to their designs.
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December 1st, 2015
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LondonEdge
Ellie shoes developed relevant lines for lifestyle fashion, and now has an excellent range of licensed Bettie Page heels, much coveted by the retro markets...
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November 28th, 2015
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LondonEdge
Woody Ellen is a Belgian illustrator and figurative painter, and last season she joined us at Edge with her collection of retro handbags and purses.
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November 18th, 2015
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LondonEdge
Tallulah’s Threads are an independent boutique, specialising in clothing and accessories in a sugary sweet kitsch vibe. They focus on hand made, on trend garments, made in their studio, alongside some vintage bits and bobs hand sourced from around the UK and Europe.
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October 5th, 2015
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LondonEdge
We’re happy to report another brilliant show! This September LondonEdge not only delivered the biggest show for three years but also reported an increase in footfall against last year.
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September 16th, 2015
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LondonEdge
As a part of the LondonEdge x Dolls Kill Blogger Meet up event last week we had some amazing catering from the guys over at Outsider Tart bakery and café. We got in touch with these guys after seeing pictures of their oh-so-dreamy cakes and whoopie pies.
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August 29th, 2015
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LondonEdge
Sera Ulger LDN (SULDN) is a print dedicated fashion label living with their finger on the pulse. Set up by print designer Sera Ulger, the brand comes from the heart of edgy London fashion, Dalston...
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August 29th, 2015
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LondonEdge
Nympha create clothing that is underground East London personified in fabric. The brand harnesses the creative spirit of the culture surrounding them and prints it on their signature stretch fabric garments. . .
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August 29th, 2015
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LondonEdge
librastyle began when the creators felt there was a lack of alternative graphics on the market and set out to fill the gap. librastyle are inspired by the newest wave of DJ’s and parties, whether it be dark, rockabilly, rock or pop.
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August 28th, 2015
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LondonEdge
Aside from 100's of your favourite collections, dozens of brand new designers and a jam-packed schedule of catwalks & events, for the first time this season we're delivering an exciting of programme of seminars & Q&A’s.
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August 28th, 2015
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LondonEdge
Sanctus is a dark fashion brand made in exclusive runs, started in 2012 by designer Lucinda Sinclair. Every Sanctus piece is manufactured from start to finish by Lucinda in her studio in London.
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August 28th, 2015
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LondonEdge
Liquor n Poker is a family run denim company, created out of 2 generations of denim manufacturing expertise. The brand includes all manner of quality tested, lovingly crafted denim – from dungarees to dresses, skinnies to flares.
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August 28th, 2015
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LondonEdge
This is our incubator space for fresh, innovative brands, new to the tradeshow dynamic. We’re welcoming a specially curated selection of energetic companies, from burgeoning newcomers to exciting social media influencers.
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August 27th, 2015
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LondonEdge
Killstar are a favourite at LondonEdge season on season, a dark international fashion brand with a cult-like global following. Self-confessed purveyors of ‘total trash haute couture’, expect dark garments with even darker themes.
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August 23rd, 2015
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LondonEdge
Too Fast is an independent clothing company with its finger on the alternative pulse. Through their 3 brands, too Fast, Rat Baby and Banjo and Cake, they cater to a staggering amount of genres and subcultures
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August 23rd, 2015
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LondonEdge
Crazy Colour never want you to compromise, that’s why they created 27 unique shades covering all the colours from the rainbow and more.
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August 14th, 2015
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LondonEdge
Love Her Madly boutique creates classic modernist womenswear, and we are happy to announce that they are showing at LondonEdge in September for the first time.
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August 14th, 2015
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LondonEdge
In a world where fast fashion reigns supreme and trends come and go, Freddies is a stalwart of the vintage aesthetic and ethos – these designs are here to last!
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August 11th, 2015
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LondonEdge
If you love a bold printed tee look no further than Alice Takes a Trip. Founded by sisters Claire and Lauren in Sheffield, the label started life as a small boutique but has now found popularity worldwide. . .
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August 11th, 2015
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LondonEdge
Alchemy are the original alternative jewellery brand, now with an international fan base, and several brands under their belt. Alchemy started in Manchester, when in 1977 Geoff Kayson and Trevor Phillipson. . .
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August 5th, 2015
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LondonEdge
Social Decay have been representing underground youth culture on their own terms since their beginning 3 years ago. Hailing from Brooklyn, New York, the brand is full of both badass attitude and a sense of sustainability.
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August 1st, 2015
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LondonEdge
Collectif are one of the biggest and best-known names in reproduction vintage, delivering their own take on iconic 40’s and 50’s style with a modern twist.
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July 28th, 2015
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LondonEdge
Dolly and Dotty create dresses inspired by the style of the 50’s and 60’s. From rockabilly girls to pin-ups, swing dancers to Audrey Hepburn, Dolly and Dotty look back with fondness and channel that elegance through their collections.
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July 28th, 2015
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LondonEdge
Popsoda are a London based clothing company with several brands, inspired by the international alternative scene. In September they will be returning to LondonEdge
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July 28th, 2015
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LondonEdge
Bright & Beautiful’s new collection is the latest instalment from vintage style champions Collectif. Moving away from the 40’s and 50’s edge that defines the Collectif brand, Bright & Beautiful combines together iconic prints and silhouettes of the 60s and 70’s.
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July 21st, 2015
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LondonEdge
Yummy Gummy have all your latex needs down. Selling and manufacturing both sheet latex and apparel, they come from a highly skilled latex manufacturer to deliver a brightly coloured rainbow of latex treats to their customers.
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July 16th, 2015
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LondonEdge
For Septembers LondonEdge we put together 2 photo shoots. We worked with a great team of stylist, hair and make up artists. One of our hair and make up artists was Charlotte Kraftman, a Greasepaint graduate from London.
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July 8th, 2015
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LondonEdge
Miss L-Fire is ten years old this year, and remains one of our favourite brands - and we are delighted to have them with us at LondonEdge in September!
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July 3rd, 2015
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LondonEdge
Few brands can boast as impressive a celebrity clientele as Marianna Harutunian. Her dramatic statement jewellery has caught the eye of many celebrities and appeared in major US TV shows, and continues to dazzle us every day folk too!
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June 30th, 2015
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LondonEdge
For the September LondonEdge we put together two photoshoots featuring some of the brands that will be showing with us next season. For both these fashion editorials, featured online and in the LondonEdge magazine, we worked with a team of hair, make up, stylists and photographer Haris Nukem.
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June 20th, 2015
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LondonEdge
Motel are a womenswear apparel brand based in the UK, with a huge following and dedicated fans – nearly 200k on Instagram alone. We are super excited about them adding to the LondonEdge dynamic as we are huge fans of their delicious blend of trend-focussed style and a vintage thrift shop vibe.
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June 11th, 2015
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LondonEdge
Our highly anticipated catwalk is now confirmed and is bursting with fabulous brands. The catwalk, which will be shown throughout the London Edge tradeshow, will feature collections from a curated selection of some of the best that LondonEdge has to offer.
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May 25th, 2015
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LondonEdge
We are thrilled to announce that this September we will have footwear legend Jeffrey Campbell exhibiting with us!
Jeffrey Campbell Shoes are a family owned fashion-forward footwear label that we have been coveting since their launch in 2000...
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April 30th, 2015
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LondonEdge
Last week we took to the streets of East London to shoot one of 2 new campaigns for Septembers show. With such a huge range of fantastic brands we really were spoilt for choice, but we whittled it down, and put together ideas for a contemporary East London take on our favourite vintage styles...
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April 8th, 2015
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LondonEdge
Iron Fist are one of our longest standing exhibitors at LondonEdge. Coming all the way to us from Los Angeles, each season the independent heavy weights bring both their classic attitude-filled aesthetic and fresh new vibe to the show, constantly reinventing...
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March 12th, 2015
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LondonEdge
We’re excited to announce that LondonEdge will be returning to Islington’s Business Design Centre for our September show. The venue brings a new vibrancy to the Trade Show, situated in the bustling London Borough of
Islington the BDC is surrounded by...
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March 5th, 2015
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LondonEdge
World leaders in dark fashion, Queen of Darkness are stepping it up a gear in 2015. The decade old brand continue to create new and exciting lines of clothing and accessories, taking their product to the next level with the sheer diversity of their collection...
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LondonEdge SS15 Show After Party
February 18th, 2015
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LondonEdge
Once again LondonEdge's infamous After Party did not disappoint... Sponsored by Voodoo Vixen and Jawbreaker, this season's after show party saw over 500 exhibitors, buyers, journalist, organisers and bloggers come together at Gem Bar in Soho for the trade show's most full throttle party yet...
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February 16th, 2015
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LondonEdge
During 1st-3rd February 2015 LondonEdge burst into the capital at Olympia West in Kensington. Once again LondonEdge the only tradeshow on the planet dedicated to alternative and sub-culture fashion, proved exactly why it’s loved by buyers, exhibitors and press with a show that by definition, rocked...
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February 9th, 2015
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LondonEdge
Our second ever Bloggers Meet Up at LondonEdge saw over 40 trendsetting fashion bloggers from not only the UK but the world, come together to enjoy the fashion trade show for the new alternative, showcasing fashion with an edge...
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January 23rd, 2015
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LondonEdge
Travel for FREE to the LondonEdge After Party. We've laid on 2 old London Buses to take guests from Olympia to the party in Soho. For those coming from elsewhere, take advantage of our UBER discount code and arrive to the SS15 party in style this Sunday...
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January 18th, 2015
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LondonEdge
Here at LondonEdge we're excited to welcome back Steady Clothing! Inspired by all things rock 'n' roll Steady Clothing bring you classic styles with a twist of Americana. Founded in 1994 in California, the brand continue to go from strength to strength...
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January 12th, 2015
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LondonEdge
LondonEdge are pleased to announce our official SS15 party proudly sponsored by Voodoo Vixen & Jawbreaker.
This season, we head to the iconic streets of Soho to bring you an action packed jamoboree of performers and DJ's.
Following on from our hugely successful...
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January 5th, 2015
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LondonEdge
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December 18th, 2014
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LondonEdge
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December 16th, 2014
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LondonEdge
Yummy Gummy Latex create completely bespoke ready-to-wear garments, working with designers around the glove and sold around Europe, the brand was established in 2012. Purveyors of sheet latex, they pride themselves on using high quality, medical grade latex alongside cosmetically safe & FDA approved pigments to make their unique designs.
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December 11th, 2014
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LondonEdge
Righteous London are a luxury unisex streetwear brand established in 2014 in none other than the UK capital itself. London based designers Ozzie & Elizabeth set out to make the brand unique and highly recognisable through their use of iconic imagery that's synonymous to the capital.
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December 9th, 2014
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LondonEdge
Our 30th show saw a plethora of new and exciting additions to LondonEdge, most notably the first ever bloggers meet-up, sponsored by one of Europe's most cutting edge editorial fashion magazine's, Fizzy Mag.
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December 5th, 2014
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Established in 2014 in London, Seekers Of The Sun are a luxury temporary tattoo brand with an edge. With the ever growing craze of temporary tattoos hitting a celebrity status as seen on the likes of Beyonce, Kendall Jenner and Kesha, we're extremely excited to welcome these on trend heavyweights to the LondonEdge family...
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December 2nd, 2014
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Besame Cosmetics are a luxury vintage makeup brand born from the mind of artist and cosmetic historian Gabriela Hernandez. Founded in 2004, Gabriela channelled her fascination with art and history into the creation of her dream makeup brand and Besame was born. Taking influence from the 1920's...
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November 27th, 2014
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We recently shot our S/S'15 StyleBook which encompassed four key trends that you can expect to see at February's edition of LondonEdge. A haven for new and emerging lifestyle subcultures, LondonEdge exhibitors, both new and existing, are consistently setting trends with their exciting and versatile collections. This season saw...
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LondonEdge welcomes HOI
November 12th, 2014
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LondonEdge are extremely excited to announce the arrival of yet another new brand through our doors, exhibiting for the first time at the up-coming February show will be the British based House of Intelligence....
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New Venue: LondonEdge Go West
October 1st, 2014
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This coming February, LondonEdge goes West to a new venue as we head over to Olympia’s shiny new West Hall for the first time. With a more modern and airy feel than our past Olympia haunts, this recently renovated space is a beautiful blank canvas filled with light...
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September 12th, 2014
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LondonEdge wrapped up its landmark 30th show last week and the A/W'14 event was met with more success and praise than ever before, validating just why LondonEdge is one of the longest serving fashion trade-shows in the country. Exhibitors from all over the globe came together to...
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September 1st, 2014
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London based alternative heavy weights Jawbreaker have just released their boundary breaking A/W '14 collection, combining a wide variety of styles is no easy feat, but these UK lifestyle legends rise to the challenge effortlessly. Firm favourites and long time exhibitors at LondonEdge...
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August 22nd, 2014
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FIZZY MAG present the LondonEdge Bloggers Meet-Up sponsored by The Tattooed Bakers.
Yet another incredible addition to the show, LondonEdge have just announced their first "Bloggers meet-up" at this Septembers landmark 30th show. Having consistently welcomed bloggers from around the globe, all of whom...
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August 10th, 2014
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Influenced by the mean streets and eclectic culture of Mexico City and made in Germany's capital city of cool Berlin, The Mexican Mob see's a meeting of two influential and creatively driven forces to bring forward an exciting take on lifestyle fashion.
Well and truly honed in their art, The Mexican Mob...
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LondonEdge On A High
August 5th, 2014
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Following a hugely successful first show in Germany’s fashion capital, the excitement builds for the shows' 30th UK edition. Already lining up to be one of the most exciting shows to date, the next edition of LondonEdge will take place at Islington’s Business Design Centre from 7th - 9th September
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August 4th, 2014
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Pleaser USA have been exhibiting with LondonEdge for many years, and every season they impress with their ever-growing collection of styles and designs under their 6 in house brands.
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August 3rd, 2014
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Alice Takes A Trip are back for a second run at LondonEdge in September, first exhibiting at our February show the delectable duo created a huge buzz with their alternative take on streetwear influenced statement pieces.
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July 14th, 2014
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Positioned perfectly in central Berlin at the unusual Adagio venue, the very first EdgeBerlin took place last week to a thunderous welcome.
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July 2nd, 2014
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Attention RETAILERS!
LondonEdge are giving you the chance to win an awesome £250 off off your first wholesale order with the East London brands JAWBREAKER & VOODOO VIXEN.
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June 27th, 2014
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Our Berlin satellite show is just under two weeks away! And we couldn’t be more excited to be showcasing the world of LondonEdge to our European counterparts. It’s most definitely going to a show to remember,
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June 11th, 2014
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Here at London Edge, we’re big fans of fashion bloggers, so it’s no wonder that we just want to share them all with you. From grungy to girly, these ladies are super style savvy so read on to see all the looks!
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June 9th, 2014
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We'd like to welcome Born Bad Betty as yet another brand new exhibitor to LondonEdge London in September. Charmed with old Hollywood glamour and a 50s style edge, Born Bad Betty are your go-to label when it comes to alternate, retro-inspired shoes.
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June 6th, 2014
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Relishing in a haven of dainty print petticoats and high-waisted capri pants, LondonEdge welcomes a number of different retro/pinup exhibitors this September. To make things a little easier we’ve put together a list of our favourite eight that give you a one-way ticket to a world where the girls like their cocktails sour and boys with a rockabilly edge.
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May 31st , 2014
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LondonEdge is pleased to announce that British brand IVORY JAR will be showcasing their latest collection of UNISEX APPAREL, JEWELLERY, & ACCESSORIES at our September Event.
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May 19th , 2014
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Disturbia has long been one of the iconic got to alternative brands of the past decade. The name Disturbia is synonymous with their anarchic heritage and distorted look. Their new collections look towards grunge and rock chic trends and prints whilst still maintaining their underground backbone and sub-culture roots.
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May 12th , 2014
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The incredibly influential blogger, DJ and all around super talented Zoe London visited LondonEdge in February and had a few things to say about her visit! We are huge fans of Zoe so were VERY excited to have this “real life Ramona Flowers” come through the LondonEdge doors for the very first time.
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May 12th , 2014
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Adagio, Marlene-Dietrich-Platz 1, Potsdamer Platz, 10785, Berlin, Germany.
Tuesday 8th & Wednesday 9th July 2014
The LondonEdge team is maxed out right now with Edge Berlin just 8 weeks away. Recent exhibitor list below.
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AUTHENTIC
LIFESTYLE FASHION
TRADE SHOW
LondonEdge
REGISTER NOW
12th - 13th February 2017
HONEY POP
Blogger Amanda Davies also known as Honey Pop Kisses is a pocket size, pastel haired, Glaswegian blogger who has a special place reserved in our hearts. We love following Amanda’s style diary and reading about everything from her ventures abroad, pug children and her love for cruelty free cosmetics.
SYD & MALLORY
Handmade in Sheffield. An independent label based & grown from the need for original designs & individual style, Syd & Mallory’s style is raw, edgy, punk & grungy.
AMY THE MERMAID
Once you see Amy’s mesmerizing feed, you’ll understand why we’re all left with mermaid fever. Lifestyle and beauty blogger Amy the Mermaid is breaking the internet with her incredible rainbow hair, flawless selfies and advice on cosmetics and fashion.
The Venue
THE NEW GENERATION
