Alice Takes A Trip are back for a second run at LondonEdge in September, first exhibiting at our February show the delectable duo created a huge buzz with their alternative take on streetwear influenced statement pieces. Receiving a rally of success & praise from buyers, bloggers and fellow exhibitors a like, we’re extremely excited to have the Sheffield based trendsetters hitting the LondonEdge ground again.
Founded in 2006 by sisters Claire & Laura the tight nit team began their journey as a small boutique creating hand made garments, influenced by Sheffield's vast music, art and street culture scene, the sister’s found their unique take on British inspired pieces was met with roaring success. Now stocked by shops and boutiques worldwide, Alice Takes A Trip have been propelled from an underground phenomenon, to the shores of Hong Kong, the wardrobes of fashion bloggers around the planet and the pages of ASOS.
Their last collection was heavily influenced by traditional tattoo imagery, animals and mythical beasts. Often presented in their statement all over print style and pushing boundaries with their on trend crop tops, oversized tee’s and jumpers and accessories line developed specially for the “Alice Boys”. Firm favourites from last season over here at LondonEdge HQ were their tattoo influenced uni-sex “Hate & Love” range of tee’s and tanks, the cartoon inspired “BOO!” crop & their all over print wild pink flamingo jumper.

The duo are renowned for their bold, bright and undoubtedly ballzy designs, and we’ve been lucky enough to nab some exclusive images from their yet to be released, A/W ’14 capsule collections, compromising of 4 completely different but all very much Alice looking ranges! Our favourite thing about these sisters is their dedication to the craft; every collection is either printed, hand made or finished in Sheffield, UK, which means that every piece you recieve is completely legit from a stand-out UK born & bred brand.  

Titled “Gothic Witchery”, this sneak peak showcases how Alice are embracing their darkside and channeling some new occult energies, whilst sticking to their staple over-sized look and repeat pattern design. Nothing is more perfect for winter than black…

“Paradox” is also sticking to the black theme, with some statement dark slogans placed perfectly on streetwear looking garments, the see-through mesh is a must have for A/W ’14 and once again sticking with monochrome means it’ll never go out of style… 

But winter doesn’t have to be all darkness and gloom you know, Alice have injected some seriously cool colour with their “Whatever The Weather” range, we are in LOVE with these badass bright rain macs, the cartoon motifs adorning the back make these some truly one of a kind jackets, nothing screams Alice Takes A Trip more than unforgettable pieces.

Our last sneak peak comes from the ‘Woods Have Eyes” collection, tartan is a staple for the winter months but Alice are perfectly showcasing just how versatile it can be. Channeling some forest flavour with an understated and super on trend tartan pocket tee, with a stag head motif and leather trim makes this a classic Alice Takes A Trip design, team it with a leather jacket for that perfect winter look. The two piece tartan crop and tailored jogging bottoms are a complete game changer, it see’s Alice once again pushing the boundaries not only their design aesthetic, but their choice of cuts. Easily dressed up as a two pieces or worn casually as stand alone items, we’re sure these are going to be flying off the shelves…
Make sure you check out Alice Takes A Trip at Septembers LondonEdge, 7-9th at the Business Design Centre, London.

Alice Takes A Trip