Behind the Scenes of the September 16 Shoot



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Subculture reigns supreme at LondonEdge. Unlike most other tradeshows, we value the true independent spirit of our brands, and pitch their varying styles next to one another, allowing us to represent a huge spectrum of genre’s and subcultures. This is something we are extremely proud of here at the show, and we decided to reflect this in our photoshoot for the September 16 LondonEdge Magazine. We created a Yearbook, enlisting some of our favourite faces, creatives and some brand new talents to create a selection of fun looks, from retro to punk, geek to rocker, 90’s to 50’s. It’s impossible to include every style that you can find at the show in any one feature, so instead we picked a few strong contenders to best show the spirit of the show!


Have a peek below at our Behind the Scenes images of the shoot to whet your appetite for the show in September! If you haven’t done so yet, get yourself a LondonEdge visitors pass here

Make up extraordinaire Jess Whitbread and Hair stylist Betty Bee work their magic on the gorgeous Guoda

Model Scarlette Lux Strikes a pose in a her retro geek chic look 

Models Ryan Davies Hall and Emily Johnson

Unboxing some insane New Rocks

90’s babe Miriam get her yearbook picture shot

Guoda is stunning as our retro queen bee