Between tropical lightening storms, torrential downpours and blazing summer sunshine this show launch was every bit the success we hoped it would be. This showcase of 50+ collections provided LondonEdge buyers & exhibitors an ideal platform during Berlin's Fashion Week & businesses from all over the world took the time to visit.
With representatives from 16 countries Edge Berlin maintained the strong international tradition of the shows' London 'mother-ship.' Unsurprisingly German buyers topped the attendance chart with retailers showing up from towns & cities across the country such as Hannover, Bonn, Essen, Stuttgart, Dusseldorf, Neuss, Hamburg, Frankfurt and, of course, Berlin. The many other countries attracted by the shows international reputation included Belarus, Spain, France, Austria, Holland, Finland, Turkey, Switzerland, Italy, Belgium, UK, USA, Czech Republic, Poland & Canada.
Courtesy of One Direction Clothing & the Organisers, both buyers & exhibitors were treated to complimentary drinks and great entertainment from contortionist Samira, Hula Hoop expert Rebecca, Juggler Henry and DJ-extraordinaire Marcus. Meanwhile everyone at the show were eternally grateful that the crazy, underground venue not only offered essential shelter from the copious rain but also blissful relief from the high summer humidity.
All in all, the LondonEdge team would like to say a huge thank you to everyone who made the first Edge Berlin experience amazing. To the exhibitors & to the buyers, to all at the venue, especially Katrin & Thomas, to Wolfren & Fritz at Satis-fy, to the wonderful Joachim at Herzblut & to Dirk & Klaus our trusty shuttle bus drivers! Cheers to a hugely enjoyable & successful first outing for Edge Berlin with great expectations for round two in 2015.