We'd like to welcome Born Bad Betty as yet another brand new exhibitor to LondonEdge London in September. Charmed with old Hollywood glamour and a 50s style edge, Born Bad Betty are your go-to label when it comes to alternate, retro-inspired shoes. Founded in 2013 by Mariam, the brand’s ideal for the quintessential pinup girl looking to flaunt her curves in a wiggle style dress and statement pair of pumps.From velvet platforms, that are embellished with anchors, to skyscraper heels, customized with felt hearts and cherry embellishments, Born Bad Betty shoes express a woman’s personality with a variety of glues, fabrics, charms and trims. Sexy? Check. Seductive? Double check.

Personal favourites of ours include the shocking ‘Strawberry Fox’ stilettos. As fun as they are flirtatious, these shoes would look great teamed up with a dramatic swing skirt and matching halter top.

For everyday wear, let’s not forget about the ‘Good Kitty’ ballet flats. With leopard print trim and an outlandish rose stick-on, the shoes are essential when it comes to turning heads on a down day shopping or during a lunch date.

Having got through to the finals to the National Vintage Awards in the Best Breakthrough Business category, it’s safe to say the past 10 months have been a whirlwind for Born Bad Betty. That’s only set to continue with the label debuting their first micro range at LondonEdge this September. Eager to see Mariam’s new designs? This is one collection you do not want to miss.

Born Bad Betty