Behind the Scenes 

Last week we took to the streets of East London to shoot one of 2 new campaigns for Septembers show. With such a huge range of fantastic brands to choose from we really were spoilt for choice, but we whittled it down, and put together ideas for a contemporary East London take on our favourite vintage styles. Armed with heavy vintage denim, gingham crop tops and blouses, and matching two-pieces, we pounded the cobbles of Brick Lanes in search for some awesome backdrops.


 Location Shoot


We were lucky to have an amazing team; Amy D from Base Management was our dream vintage icon with attitude, and our ace photographer Haris Nukem caught some amazing shots of her. Hair and make up wise we went for a few looks, a deep red lip and a glossy nude lip, always that classic retro eye flick, and we LOVED the low buns with edge control baby hair look – retro ghetto! Thanks to Jess Whitbread for the stunning hair and make up.


Make up


Full editorial will be ready for release soon, and we’re shooting the next concept next week!


Behind the Scenes at the LondonEdge Campaign Shoot