We employ a broad spectrum of methods to reach new markets all over the world. Unsurprisingly we’re increasingly using social networking/electronic marketing but we also utilise all of the classic methods of raising the shows profile.

 

BUYER MAGAZINE

• Containing show information, news, trends, features & spotlights, the LondonEdge magazine is posted to 15K+ UK & international retailers.

• Exhibitors are sent printed invitations (as required) to post out to their buyers.

 

VIP PASSES

Every season 300+ buyers are nominated by exhibitors to be given a VIP entry to the show. This entitles the chosen buyers to fast track entry, a VIP bag & gifts on arrival at the shows. These buyers are emailed special VIP e-tickets & posted VIP cards.

 

LIFETIME VIP PASSES

Each season the exhibitors nominate extra special & important buyers for the accolade of Lifetime VIP. This means they have VIP status at every show and are sent an extra special Lifetime VIP card.

 

E-MARKETING

• Barcoded E-Badges are emailed out to 20K buyers and followed up throughout the season with   emails.

• An electronic e-vite is provided for the exhibitors to email out to their buyers.

• Throughout the season our buyers are regularly emailed with show information, launch               & product news plus key facts.

 

ADVERTISING

We regularly chose to advertise in a variety trade and lifestyle media such as the  following publications: Drapers (UK), MWB (UK), Futura (Eire), Pinker Moda (Spain), Fashion (Italy), Kerrang (Int.), Noticiero Textil (Spain), Textilia (Holland), Skin Deep (UK), Jeans & Sportswear (Poland), Dynamite (Germany), Tattoo Style (Germany), Das Tatoweir (Germany), Journal du Textile (France), Habit (Norway/Scandinavia), NME (UK), Big Cheese (UK), Skin Two (UK), Vive Le Rock (UK) Vice (Int.), Alt Fashion (UK), Rebelicious (UK), Devolution (UK) and Gothic Beauty (USA).

 

PRESS

South of Heaven & EM Creative are our marketing & agencies. The coverage generated from home & abroad is excellent and, since the proliferation of blogs, social networking & onsite press, it increases show on show.

 

WEBSITE

Our popular website attracts multi 1,000's of hits a month, Instagram is growing at high speed & our Facebook likes are at 19K+ with weekly outreaches of up to 21k.

 

Having fun at LondonEdge

MARKETING                                                                     NEXT SHOW: 12TH - 13TH FEBRUARY 2017

link to One Direction Clothing
Hell Bunny
New Rock Shoes
Link to Dark Star Clothing
Link to Hyraw Clothing
Collectif Strip advert
Collectif Clothing
Click here Register for Londonedge show

LondonEdge
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 12th - 13th February 2017