We are thrilled to announce that Motel will be joining us at LondonEdge in September!


Motel are a womenswear apparel brand based in the UK, with a huge following and dedicated fans – nearly 200k on Instagram alone. We are super excited about them adding to the LondonEdge dynamic as we are huge fans of their delicious blend of trend-focussed style and a vintage thrift shop vibe. Think embellished pieces, statement prints and a left-field vintage twist to the trends.


Motel was created in the 90’s after an inspirational road trip that the brand’s founders took across the west coast of America. “Freedom, discovery and fun” reigned supreme, and these are all elements we can see throughout Motels collections even now. 15 years on and the inspirations the brand took from the indie vintage shops and thrift shops they saw on their travels filters through the designs, to bring us that recognisable eclectic Motel style.


Motel is stocked across the world online and instore, including in UK retail giants Topshop and Asos. is their own website, an online style destination that combines the Motel range with hand picked accessories and beauty products from other brands, for a fully rounded offering of the motel vibe!


We’re looking forward to seeing them on Stand VG64 at the September show, to see what is in store for next season! 





Welcoming Motel to LondonEdge!