New year – New faces

This year brings a lot of new-ness to LondonEdge. The show is a day shorter, we’re introducing the LondonEdge awards, we’ve launched LondonEdge NOW, and we’ve got a whole host of new brands that we can’t wait to introduce you too…


You probably saw a few of our new faces in the LondonEdge Magazine, but have a little look below at the names joining us in Feb, and check them out on their websites for full info!


Barmetal Clothing 

Barmetal Clothing is grounded in alternative culture. Launching in 2008, it’s now available in 15+ countries and, with strong connections to rock & metal music, is worn by such high profile as Five Finger Death Punch & Papa Roach. Their collections are produced in limited runs only. Stand M18.



Sharing the Barmetal stand will be the 4AmazINK brand. This is a handmade streetwear label with its roots in tattoo culture. All designs from the brand are hand drawn to the smallest detail & are called “tattoo couture.” Stand M18.



CHOK is a niche UK label producing high quality bags & specifically known for their backpacks. “Our mission is to provide an alternative range to the mainstream choice of bags with our own distinctive design coupled with quality & affordability.” Stand VG12.


Elements Rainwear

Elements Rainwear specialise in fashionable rainproof outerwear that doesn’t compromise on quality or style. Committed to maintaining high standards & preserving traditional methods of production, the brand use machines originally used at the 'Marks Bros of Ardwick' Old Mill factory. Stand M260.


Fulwood London 

Fulwood London is a street wear brand inspired by tattoos, the people who wear them & the stories behind them. The brand focuses on laid back street wear designs & enlists a new tattoo artist each season to work on the collection thus offering a platform to showcase new tattoo talent. Stand VG17.



Phizzogs is a collection of funny, edgy characters based on stereotypes of people we either know, or have known & the Phizzogs range will be shown for the very first time this February. It offers edgy & risqué lifestyle designs for older teens and students. The fun humour & striking graphics will be displayed at the show with plush, apparel & gift ideas. Stand VG23.


Lola Ramona 

Founded in 2006, Lola Ramona likes customers to “wear their heart on their feet” producing heels & flats with a retro sweet style & heaps of attitude. You’ll recognize Lola Ramona as the brand that joined us recently alongside TUK & this season will be showing with us independently. Stand M47.


Adaptor Clothing 

Adaptor Clothing is the number one Mod, Skinhead, Rudeboy & Scooterist clothing website. Offering an unbeatable range of retro & lifestyle inspired clothing, Adaptor Clothing source top quality, reasonably priced & authentic attire from around the world including Ben Sherman, Delicious Junction & Lambretta alongside their own label range. Stand M196.


Goodie Two Sleeves

Goodie Two Sleeves make funny t-shirts while keeping it ‘clean’! Their hilarious own brand designs sit alongside official licensed products from the likes of Transformers, My Little Pony, Blondie, David Bowie & more. Stand VG32.


Lindy Bop

Since their launch in 2011, Lindy Bop have established global recognition. Whilst predominately retro in style, these brightly coloured collections also give a nod to contemporary trends. They say, “Our brand is about delivering exciting and unique vintage inspired fashion. We look at what customers want and provide them with an affordable and quality product.” Stand M198.



Okayla is a youthful womenswear brand with the perfect aesthetic for an active urban girl. Founded by Samantha Crutchlow in 2016, the OKAYLA collection is inspired by iconic sportswear pieces paired with Asian references & comprises of cut & sew knits. The team is passionate about fabrics that embody individuality, comfort & style. Stand VG4.


Something Wicked

Something Wicked is a lingerie company whose stunning collections are hand made in England from the finest fabrics. “Our aim is to empower our customers to be bold, seductive & beautiful. To express themselves, explore their every desire & exude confidence in everything they do.” Stand VG19.



Fauxfursake! is a London based brand championing cute, magical & unique style through their line of accessories. Fauxfursake sell faux fur & diamante adorned pieces online & in ‘mobile’ venues such as Brick Lane & Spitalfields. We love their cheeky pun-filled approach. “Why blend in when you can stand out fauxfursake!” Stand M24.


Alternative Clothing 

This season a familiar face is under new management! Fresh Cargo has closed its doors but the Cold Heart & Flip Flop & Fangs labels are still going strong & now being distributed by Shabina from Alternative Clothing Limited. Sabina will be bringing all new collections from both brands to the show in February. Stand VG9.