OKAYLA!

RECENT TWEETS

Individuality, Creativity and Comfort

Okayla are a new womenswear brand joining us at Edge in February, specialising in womenswear designed for an active urban women. This is a recent photoshoot, featuring their A/W 16 collection.

 

Okayla say they aim to “infuse life into casual wear” and we couldn’t agree more. Their designs are an original take on active womenswear, drawing influence from the Far East and an urban lifestyle. Founder Samantha Crutchlow says; 'I can't put into words how much I love Hong Kong but more broadly Asia - it's a magical place! The link between my British routes and my love of Asia felt like the natural starting point for the brand.'

 

The OKAYLA collection takes inspiration from iconic sportswear pieces, and we love the sportswear twist on classic silhouettes. Their collections of cut and sew knits use fabrics hand picked by the designer – the brand is, “passionate about fabrics which embody both individuality, comfort and style.”

 

Check out their 2016 shoot below, and head over to their website for more info!

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