“Some of Zoe’s fave picks from LE”          OE LONDON


         “Zoe’s favourite new designers at LE”          OE LONDON


​“Zombie Girl @ LondonEdge”

"Manic Panic were one of Zoes fave exhibitors!"

The incredibly influential blogger, DJ and all around super talented Zoe London visited LondonEdge in February and had a few things to say about her visit! We are huge fans of Zoe so were VERY excited to have this “real life Ramona Flowers” come through the LondonEdge doors for the very first time. We think Zoe was equally as excited as we were stating “London Edge was great, some awesome vibes and from my perspective, an over excited blogger getting a sneak peek at a bunch of amazing alt girl fashion, it kinda couldn't have been any better.”

What’s so unique about LondonEdge is our vast array of exhibitors, we don’t discriminate and are always excited about show casing fresh new talent; with exciting new baby brands sat next to some of the most established brands in the world, it’s about curating a space for the cutting edge fashion to speak for itself and Zoe most definitely picked up on that vibe; “There were so many small brands available, it was amazing to get to meet them and check out the stuff they had planned for the spring/summer collection this year.”

“I got to meet the absolute darling Von behind Zombie Girl, a one woman clothing empire, with a vision of making a huge
stamp on the alt girl scene - something I am firmly believing she will do.”

Renowned for her constantly amazing hair and makeup, we thought two of our most beloved exhibitors Manic Panic & Crazy Colour would definitely be a hit with Zoe…and boy, were we right! “Also met the babes behind Manic Panic NYC who had flown over for the event. Who knew Manic Panic did makeup?! Not me! I begged and pleaded with them to get more stock in more stores over here in the UK, as at the minute it's pretty impossible to find Manic Panic physically, other than Cyberdog in Camden. Crazy Colour were one of the only ones selling stock on the day, so I went over to have a chat with them.” We had a feeling Zoe would be nabbing some products to keep that super on trend hair of hers looking fresh.

Zoe bumped into some fellow bloggers & also got to view the new collection from one of our favourite brands, Iron Fist Clothing, who coincidentally threw an insane party that very same night! “I couldn't photograph everything as a lot of it was under embargo due to exclusivity being for buyers when they come to launch the stuff, but I managed to catch up with my faves over at Iron Fist”

“I also bumped into homegirls Leanne and Amy who were there with The Blogger Programme, and later we partied the night away at the exclusive Iron Fist party - Amy met Max from You Me at Six and seeing her face light up with joy pretty much made the entire night for me, apart from getting to see some of my favourite music industry cool cats.”

We absolutely LOVED having Zoe give us her take on LondonEdge and alternative fashion in general, we can’t wait to have her visit the show in Sept and keep your eyes peeled for more collabs with this mega babe coming soon!
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Zoe London on LondonEdge SS14