From winged eyeliner to promptly trimmed bangs, retro fashion is back and it’s stronger than ever. As hot as the cherry-tone lipstick, found on the likes of 50s pinup girl Bettie Page, this time round the trend incorporates a variety of iconic must haves.

Relishing in a haven of dainty print petticoats and high-waisted capri pants, LondonEdge welcomes a number of different retro/pinup exhibitors this September. To make things a little easier we’ve put together a list of our favourite eight that give you a one-way ticket to a world where the girls like their cocktails sour and boys with a rockabilly edge.

Hearts & Roses London

With a mission of delivering high-quality fashion at well-respected prices, Hearts & Roses London is your go-to brand when it comes to indulging in statement dresses.  Ideal for the modern-day pinup girl, the label offers a wide range of designs that can be worn at a number of different occasions.

If it’s a vintage tea party you want to impress at, why not opt for the Hearts & Roses London’s brightly hued tropical flower print summer dress? Sporting a sweetheart neckline and nipped in waist it encapsulates the flare and finesse of the era.

Or if all-American calendar girl is more your thing, there’s always the pencil fitted wiggle work dress. Available in a range of colours and patterns, it’s a devilish must-have with a seductive bodice and tightly fitted skirt.


LondonEdge favourite, Collectif continues to wow us with their unqiue range of 40s and 50s style clothing. Founded in 2000, in the past fourteen years the label has grown and grown, offering customers an array of versatile clothing and unique jewelery. Now having four London based shops and one Brighton boutique under their belt, Collectif are at the forefront of the retro style scene.

The label’s new spring/summer range gives rock and roll fashion a pastel flair, where salmon pinks, lemon yellows and mint greens are welcomed with open arms. Amongst the designs there’s also timeless accessories such as the ‘Lana’ sunglasses and ‘Retro Kiss’ clutch bag. Pierced with old Hollywood glamour and a nostalgic twist, there couldn’t be a better way to channel the summer season.

One Direction Clothing

Mixing together a unique blend of styles and cuts, One Direction Clothing stocks four unique brands that infuse together different subcultures.

Voodoo Vixen, is a classic brand that delivers an ageless essence of glamour in an affordable and stylish way. From soft pink petticoats to bolder hues of red, the label specialises in complimenting curves and allowing women to channel their inner vixen. Passé prints dominate the collection and dramatic cuts give it the alternative edge it truly deserves.

As for your undergarments Midnight Peepshow is an East End London label that gives old school lingerie a desirable charm. Whether it’s corsets, carters, teddies, babydolls or more, the brand create sexy pieces that are the epitome of femininity.

Miss Candy Floss

Born in 2009, Miss Candyfloss is a retro inspired brand that gives 1940s and 1950s styles a quintessential ‘it girl’ twist. Equipping girls with the old-time charm of vintage fashion, the label specialises in everyday wear that can be worn over and over again.

There’s Audrey Hepburn stretch pants, with a snug waist, slim legs and deep pockets, or even a pair of Katherine Hepburn high-waisted shorts. Super comfortable, the shorts have a fitted waist, best worn with high shoes, a striped bodycon top and the hottest vintage hairdo.

Be Bop A Hairbands

Sure, a pretty dress will go down a treat but for those looking to go all out with the retro-inspired look, you’re going to need accessories. From ‘super glam’ turbans, which are fully reversible for maximum usage, to wired headscarves, the number one place to go for your pinup needs is Be Bop A Hairbands.

Think glitzy bows, animal-esque print and the odd anchor or two, the brand create one-off pieces that are made to order. A striking way to dress up a look, we’ve got our eye on the tropical rainforest headscarf.

Silly Old Sea Dog

With all items being designed and handmade in the UK, Silly Old Sea Dog is just one label who are dedicated to providing customers with niche designs that will help achieve a retro-inspired outfit. Offering a selection of different prints, styles and cuts, the brand make sure you stand out a mile with quirky pieces, which express alternative individuality.

Envisage fitted pencil skirts made from kooky fabrics, that feature motifs such as mermaids, ponies and comic books, to dramatic black and white petticoats. Alongside the clothing Silly Old Sea Dog also offer a range of kitchen wear, which is sure to give any home a classic twist.


A retro pioneer, SodaPop’s Hell Bunny was one of the first labels created to fill a gap in the market for highly desires alternative streetwear. Having enticed hundreds of fans through their use of kitsch vintage prints and lolita inspired shapes, the brand’s new range targets the exemplary fashion dare-devil. Garments incorporate bold colours and even bolder patterns with zombies, unicorns and pinup girls.

Pin Up Girl Clothing

Founded in 1999 by Laura Byrnes, Pin Up Girl Clothing is at the forefront of retro couture. To Laura, every size is beautiful, with the brand using models from size XS to 2X to showcase their flattering, signature designs.

Stocked in a variety of boutiques across the globe, the brand's labels, Pinup Couture, Deadly Dames by Micheline Pitt and Dixiefried by Melanie Komenkul to name a few, offer customers a range of different garments such as dresses, outwear and hosiery.

Our personal favourites include the striking ‘Harley’ dress. With a high neckline, the sundress is the epitome of on-trend practicality. Not to mention, the charmeuse bodice and full gathered skirt being both comfortable and fashionable.

As for the other designs, let’s not forget the ‘Scandalous’ swimsuit. The perfect way to make a splash this season, the swimsuit is ideal for lounging around by the pool, cocktail in hand. We’ll take a retro piña colada please.

8 Retro LondonEdge Pit Stops