Robot Brands To Make LondonEdge Debut
LONDON August 2017: New urban lifestyle brand, Robot Brands, will make its LondonEdge debut at this year’s show from 3rd - 4th September at Islington’s Design Centre.
Robot Brands will introduce its SS2018 menswear apparel collection together with accessories including phone covers, luggage tags and stationery. The idea for Robot Brands was born when founders Carole Kavanagh and Richard Claydon became fascinated by the evolving relationship between robots and human beings during visits to Asia and North America.
One of Robot Brands priorities has been to establish an ongoing international trademark programme, which includes marks such as Robot University®, Robot Sport® and Robot Woman®. However, it is with the introduction of its new master label Since2045® that the company hopes to bring real recognition to the brand.
“We first used Since2045® on our carrier bags in 2016 and because of the immediate and continued reaction we have had, it was a very easy decision to see this as our brand message”, says Claydon. A new range of stationery is the first product rebrand and will feature at London Edge, together with apparel samples, alongside the company’s existing SS2018 collection.
Robot Brands first stepped out in the late Summer of 2016 with a soft launch via a pop up store in London’s Shoreditch. The store was enhanced by a state of the art virtual reality experience and a custom made soundtrack delivered by underground house DJ Kelvin Andrews. Customer feedback was overwhelmingly positive for the cool streetwear vibe, which taps into the ever-increasing shift for artificial intelligence to cross over into daily life. A subsequent pop up in Birmingham’s Bullring in December further consolidated the appeal of the brand to an audience outside of the capital. The high geek rating of AI and robot-related merchandise has not prevented support on social media from an audience that includes motor sport professionals, tech heads, hipsters, skateboarders and crucially streetwear enthusiasts.
Kavanagh, who has a long and successful career in consumer brand development, comments; “Robots are on track to become part of everyday life in the very near future And our brand is unique in its focus on the lifestyle potential of this major cultural shift. Our focus is to deliver a brand for the future, not the past”.
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