LondonEdge takes the West End by storm…
During 1st-3rd February 2015 LondonEdge burst into the capital at Olympia West in Kensington. Once again LondonEdge, the only trade show on the planet dedicated to alternative and sub-culture fashion, proved exactly why it’s loved by buyers, exhibitors and press with a show that by definition, rocked!
Thousands flocked from all over the world to the West Hall, Olympia to view the new creations and collections from hundreds of international exhibitors. This season LondonEdge saw a record number of new exhibitors debut their collections to the world of buyers, press and bloggers. Brands such as Hidden Temple, Yummy Gummy Latex, House of Intelligence, Bésame, Righteous London and many more made their entrance into the world of the weird, wonderful and downright beautiful at this season’s exhibition.
Opening with a bang on the Sunday, LondonEdge held their second ‘Bloggers Meet-up’. The event started with guest speaker Kat Williams, creator of RocknRoll Bride, an alternative wedding blog and now a best selling magazine. Over 60 fashions bloggers were welcomed with a champagne reception, a huge goody bag and a fabulous makeover from leading brands Voodoo Vixen & Jawbreaker. Social media went through the roof as the blogging world showed their love for the alternative fashion capital.
As always crowds were treated to four fully loaded fashion shows every day, makeovers, show-stopping never-before-seen collections and a first class buyer’s experience. Yet again LondonEdge wowed it’s visitors with a legendary party, this time sponsored by Voodoo Vixen and Jawbreaker.
With a phenomenal footfall, happy exhibitors and a record number of business transactions taking place at LondonEdge, Managing Director Carole Hunter was very happy:
“This show exhibited a new buzz reminiscent of how trade shows felt before the recession hit the world’s economy. Our increasingly successful Bloggers Meet Up has generated a substantial amount of online activity which is perpetuating the buzz post show. This, increased attendance to the order of 9% against last show, a brilliant Catwalk Show and an unforgettable show party, we feel we’ve got plenty of reasons to be cheerful here at LondonEdge."
The next LondonEdge will run, fully loaded, from 6th-8th September 2015 at The Business Design Centre, Islington London N1. Register to visit LondonEdge at www.londonedge.com/visitors.