Seminars at LondonEdge February 2016





SUNDAY 7th February


1.30 pm


A discussion with influential bloggers and vloggers within the alternative fashion, beauty and lifestyle industries, about the best practice for effective brand and blogger collaborations, and the continued importance of rewarding social media marketing.


3.30 pm

Image Maker Panel Featuring Photographer Xanthe Hutchinson,  Style Blogger Vintageena + Stylist Hannah Grunden.


A discussion with practicing image-makers about working with brands to create strong imagery, and how they are modernising the image of alternative fashion through their work and collaborations.




MONDAY 8th February


12 Midday

Nic Eatch has had a long & distinguished career in Sales & Marketing Training and, this breadth and depth of knowledge, has been critical in driving the growth of SR Education as a training provider.


He's an incredibly positive, creative & problem solving character and, at LondonEdge, he will be talking about how you can access substantial free training budgets of £7500+ under the apprenticeship umbrella by up-skilling existing staff, recruiting a new apprentice or harnessing young talent to work on you Social Media & Digital Marketing for a minimal cost.


2.00 pm 


Featuring Paul Surtees of Capitalise, and chaired by Dale Hicks of The Fashion Network. A specialist finance panel that will cover subjects such as accessing finance for fashion companies plus an insightful & useful look at how to best manage cash flow & finances within clothing companies.


4.00 pm 

Phil Strongman Band Manager, Music Journalist, Book Author, Environmentalist and Film-Maker


Phil started work in fashion at 17, as a Saturday boy who then became a designer for seminal 'street couture' boutique ACME ATTRACTIONS, a King's Road basement managed by DON LETTS
(film-maker, BBC Radio 6 DJ) & JEANETTE LEE (now CEO at ROUGH TRADE). ACME's customers included JOE STRUMMER of THE CLASH, BOB MARLEY, SID VICIOUS, NICK LOWE, CHRISSIE HYNDE, BILLY IDOL, PAUL GORMAN, CHRIS SULLIVAN & future members of THE DAMNED, PiL etc. After helping launch BOY (aka BOY LONDON) at the height of 1977's punk explosion, Phil went on to supply designs to PX, FANS, OFFICE, ROCK A CHA & SIGN OF THE TIMES. Amongst his friends & acquaintances during this time were all the major music groups as well as VIVIENNE WESTWOOD, MALCOLM McLAREN, BOY GEORGE, ADAM ANT, LLOYD JOHNSON & Acme/BOY founders STEPH RAYNER & JOHN KRIVINE. Since the early 80s Phil has been a band manager, music journalist, book author, environmentalist & film-maker. His music & fashion-related books include PRETTY VACANT, METAL BOX, COCAINE & JOHN LENNON: LIFE, TIMES & ASSASSINATION. He currently runs the PS ACME GALLERY in West Dalston.


Phil's forthcoming feature length film ANARCHY! McLAREN WESTWOOD GANG has been described as 'the Apocalypse Now of art documentaries' & concerns ‘sex, drugs, rock’n’roll, fashion, crime, politics. The film will be screened this February at the Regents Street Cinema – for more details go to


The buzz punk created is one of massive influence – look in the pre-punk 1970s fashion magazines for a line about the ‘Little Black Dress’, I couldn’t find one. It had been almost completely forgotten. Dark, stark clothing came back with Punk & has swung in and out of vogue ever since. Look in the same magazines for pictures of narrow slacks or high waist peg trousers or even tight drainpipe jeans – in almost every case, there aren’t any. Or look in the pre-punk music press for successful independent labels, there’s barely one…


From music to journalism to hair to make-up to shoes to clothes to cultural attitudes - everything was changed by punk. And those involved in Punk were to be key figures in all that followed - from New Wave to Power Pop to Post-Punk to Gothic to New Romanticism to Rockabilly, 2-Tone, Warehouse, Acid House, Rave, Grunge, Britpop & Indie. Many of punk’s leading lights - from McLaren & Westwood to Boy George, Adam Ant, Kevin Rowlands, Julie Burchill, Tony Parsons & Sting – then went on to dominate the 80s & 90s … & 40 years later we have still have punk attitudes & punk fashion & cyber-punk & punk ale & punk films & even golf punk.


But why? What made that movement so creative and dynamic? And so influential? That’s what is to be discussed in Anarchy In Fashion; how a gang of ‘isolated non-conformists’ took the music and fashion world by storm, created the biggest mass art movement since Dada and – for a time – changed everything. Why did that happen then…and are there any lessons for today?




TUESDAY 9th February


11.15 am

Kate Beavis: Writer, Speaker & Brand Ambassador


Kate Beavis is a vintage entrepreneur with a number of businesses in the fashion and lifestyle genre. She is a blogger at, a published writer (her book Style Your Modern Vintage Home was published in 2013 with a foreword written by Paloma Faith), is one half of Vintage Academy and owns the National Vintage Wedding Fair. Prior to this, she has enjoyed a 20 year career in retail in a variety of roles including regional management, visual merchandising, marketing and retail design both in the UK and internationally. She now uses her broad experience in freelance PR roles specialising in social media for small, independent businesses.

Kate Beavis shares some of her trusted & favourite social media hacks, that she’s utilised for both herself & others to grow followers & ultimately to grow your business. She will share who does it well, and why, to get you thinking about how you too can do the same. 



12.45 pm

Perelandra Beedles: A plus size fashion writer, blogger & social media manager. 


Perelandra's blog "Pamper & Curves" has twice won the Best Plus size fashion blog award & reaches thousands of plus size women daily from all around the world. She is a regular columnist for Slink magazine & has a lifestyle column in Kustom Kulture monthly. Her work has featured in the Guardian, The Daily Mirror, Vintage Life & BGP. Perelandra regularly works with major plus size fashion brands & is also part of the social media team for the Curve fashion festival. She was recently part of The Fashion Networks’ discussion panel "The Rise of Plus-Size" 

Why is vintage-inspired style so appealing to plus-size women? Trends come & go but clothes influenced by the 1950's continue to attract many women over a dress size 14. 

As more brands increase the size range of their retro inspired offer this talk held by plus size fashion expert Perelandra Beedles will explore the enduring attraction of the 1950's look, as well as presenting ideas and suggestions as to how retailers can better serve the curvy customer.