We’re happy to report another brilliant show! This September LondonEdge not only delivered the biggest show for three years but also reported an increase in footfall against last year.
Buyers were treated to premium brand exhibitors, seminars and industry insights, a catwalk showcasing 17 brands and an unforgettable after-show party amongst many other extra-curricular activities.
With this season’s addition of brands such as The Ragged Priest, Motel, & Jeffrey Campbell alongside an international attendance of buyers, bloggers and press, LondonEdge have firmly secured their position at the apex of lifestyle fashion worldwide.
LondonEdge Smashes its 32nd Show!
The show kicked off on Sunday with an exclusive blogger’s brunch, which was hosted by US alternative online retailing giants, Dolls Kill. A select group of top tier bloggers, including Amy the Mermaid, Rock N Roll Bride, Honey Pop and Olivia Emily, were invited to sip prosecco and enjoy some delicious brownies, kindly provided by Outsider Tart. The ‘A List’ Bloggers were then invited to ask the leading ladies of Dolls Kill, Arianna Barrera and Morgan Broms, about style, stereotypes and the online retail business. Social media went through the roof as the blogging world showed their love!
For the very first time this season, LondonEdge also introduced their brand new seminar programme. With a colourful array of presenters, visitors were informed and educated on all aspects of the industry from blogging to online retailing, from finance issues to trends and new business tips. Lead by the likes of ReeRee Rockette, Dolls Kill, The Fashion Network and The Vintage Academy, visitors enjoyed great industry insight in a range of subjects, designed to give attendees the full 360˚ experience.
The 32nd LondonEdge show also saw the beginning of Edge:Edit. Launched as snapshot showcase of up and coming new brands from young designers of the future, Edit included utterly creative collections from fresh & talented Sera Ulger LDN, Sanctus, Librastyle and Nympha.