Stars and Stripes at Londonedge - Blank Generation



The American brand presence at Edge has long been a cornerstone of the show. From LA youth culture to the New York punk scene, the US offering at Edge is a favourite among buyers and media alike. 


Iron Fist is LA counter culture at its craziest. Zombie chomper platform heels, Care Bear onsies, creepy cute dresses and crazy printed boys shirts – Iron Fist caters for the boys and girls of the underground LA scene. But Blank Generation is more than Iron Fist. This season the brand is also bringing Widow and 24HRS to the show, 2 sides to the youth fashion coin.


Check out Widow for the deepest darkest garms – long flowing lace dresses, bell sleeves and covetable undergarments. The brand has been spotted on some big hitting influencers, from Chelsea Wolfe to The Prosperina.


24HRS is cute AF – a bubblegum cyber princess with an addiction to tumblr. The brand ranges from candy coloured PVC piece to saucy slogan ringer tees and 90’s fluff trim dresses. 24HRS is a favourite of blogger sweetheart Kayla Hadlington, along with just about ever other pastel Instagram babe.


Have a peek below at some of the 24HRS new collection that you’ll be able to catch at the show, and to see the full range swing by their stand at the show – STAND M185

Pink Dress
Pink Shorts and Top
Black short dress
Black Dress with short sleeve