Exhibiting At The Show
Exhibiting:
Londoncentral is the home of quirky cool, vintage inspiration & kooky style. More like a cooperative than a conventional business, this show manages to achieve a unique balance of serious business & fun in the right quantities.Valuable and effective for both buyers & exhibitors, the products exhibited are accessible, cool, creative, commercial & edgy. Not only that but, after 11 years , the organisation is smooth and very exhibitor friendly. Read on to find out a little more..
Background:
- An unrivalled reputation in the industry for attracting overseas buyers.
- Dedicated to rock n roll cool & kooky, quirky style.
- Established for 8 years as London's short order show for street fashion.
- A unique concept worldwide for fashion with an edge.
- Driven by on-site business – this is an order-writing show.
Key Business Facts:
- As many as 40 countries attend every season
- Truly international with 38%+ overseas buyers attending
- 250+ quirky collections combined with Lononedge.
- Generally considered to be the friendliest show in fashion
- Catwalk Show & Entertainment daily
- Free Wifi
Marketing:
- Direct marketing targeting 38,000+ international retailers
- Substantial international advertising budget
- Comprehensive printed press & energetic social networking campaigns
- E-shot campaigns to buyers beginning 12 weeks pre show
- Websites attracting thousands of hits per month.
- LondonedgeLive.com -a sourcing site for this buying community giving online exhibitors access to buyers 365 days a year & thereby filling the gap between the real time tradeshows.
Orders are written:
This is an order writing show. As well as the likes of Maniak, Shock Store, EMP, Nuclear Blast, Blue Banana, we've seen attendances from a diverse range of buyers including stores such as More T Vicar, Harrods, USC, House of Fraser, Top Shop, Moist, Top Man, El Cortes Ingles, Gallerie Lafayette, Cult Clothing, Urban Outfitters, ASOS, John Lewis, Office, Rollersnakes, Grindstores, Exit, Debenhams, Cruise, Irish Menswear etc.
The shows' kooky appeal attracts a diverse range of buyer's on the ball and is a key to its' success.
- As always - it was a great show, and we can't wait till February...the flight and hotel is already booked. Thank you for doing London Edge - we love it.
- We enjoyed being at the new location as customer feedback about the hall was that it was more roomy and brighter. New venue, new ambitions... Londonedge leads the way for alternative fashion!
- London Fashion Week showed a boot at £182 wholesale. London Edge showed me the same boot at about £50 from the person who made it, with a choice of materials.
- Everything was great ;) To move in a larger hall was a really good idea, we could find some fantastic new collections easier... Thanks also for the great shows!!
- Londonedge show has an edge that no other show has, the show is very unique just like our clothing and our customers
Mnt. Kilimanjaro
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