Advertising
Londonedge & Londoncentral are advertised all over the world - a significant budget is devoted to getting information out to buyers across the globe. Advertising is placed in 20 trade and consumer magazines including DR, NME, Big Cheese, Vice, Das Tatoweir, Skin Deep, Fashion, Jeans & Sportswear, MWB, Bizarre, Textilia, Textil Zurnal, Pinker Moda, Pinstriping, Gorezone, Slam, Habit, The Trader, Futura & Alt Fashion. Seen around the world, this comprehensive, global advertising coverage must undoubtedly contribute to the particularly high overseas attendance.
Press
Reflecting the personal, inclusive elements of Londonedge and Londoncentral our PR has worked for the shows for 5+ years. We publish an average of 3 press releases per month with excellent results. These press releases are distributed to trade and consumer magazines and newspapers around the world and each release generates approximately 4 printed pieces. Whether it be an internet nib, news snippet, a product piece or a launch story, press at Londonedge and Londoncentral works hard on behalf of its exhibitors.Direct Mail
With a database of 38,000+ and growing, this is the powerhouse of the marketing campaign. Two wholesale mailings per show (minimum) are sent out to the database of international buyers. One is mailed 12 weeks pre show and the badges are mailed 6 weeks pre show. As well as this we aim to mail 1000 VIP cards each show to a specific buyer list. This is on rotation and nominated by exhibitors. This entitles the buyer to free entry plus a goody bag on arrival.News Archive
News Archive 2005 - 2010
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