Advertising
Londonedge & Londoncentral are advertised all over the world - a significant budget is devoted to getting information out to buyers across the globe. Advertising is placed in 20 trade and consumer magazines including DR, NME, Big Cheese, Vice, Das Tatoweir, Skin Deep, Fashion, Jeans & Sportswear, MWB, Bizarre, Textilia, Textil Zurnal, Pinker Moda, Pinstriping, Gorezone, Slam, Habit, The Trader, Futura & Alt Fashion. Seen around the world, this comprehensive, global advertising coverage must undoubtedly contribute to the particularly high overseas attendance.
Press
Reflecting the personal, inclusive elements of Londonedge and Londoncentral our PR has worked for the shows for 5+ years. We publish an average of 3 press releases per month with excellent results. These press releases are distributed to trade and consumer magazines and newspapers around the world and each release generates approximately 4 printed pieces. Whether it be an internet nib, news snippet, a product piece or a launch story, press at Londonedge and Londoncentral works hard on behalf of its exhibitors.
Direct Mail
With a database of 38,000+ and growing, this is the powerhouse of the marketing campaign. Two wholesale mailings per show (minimum) are sent out to the database of international buyers. One is mailed 12 weeks pre show and the badges are mailed 6 weeks pre show. As well as this we aim to mail 1000 VIP cards each show to a specific buyer list. This is on rotation and nominated by exhibitors. This entitles the buyer to free entry plus a goody bag on arrival.News Archive
THE EDGELETISSUE 2
MAY 2010
THE EDGELETISSUE 1
NOVEMBER 2009
NEWSLETTERISSUE 07
APRIL 2009
NEWSLETTERISSUE 06
NOVEMBER 2008
NEWSLETTERISSUE 05
MARCH 2008
NEWSLETTERISSUE 04
SEPTEMBER 2007
NEWSLETTERISSUE 03
OCTOBER 2006
NEWSLETTERISSUE 02
APRIL 2006
NEWSLETTERISSUE 01 NOVEMBER 2005
News Archive 2005 - 2010
Countdown
to next show
to next show
5-7 Sept 2010
Quotes:
- Surprisingly the Tuesday was quite strong for me and got some new customers from UK, which I didn't expect.''
Pete chenaski
- Our most important show
Hard Leather Stuff
- Londonedge is a one stop shopping show, the most important show for any alternative retailer.
Manillusion - Lise
- Always as good as ever, nice to see existing suppliers and meet new ones!
Luvyababes
- LondonEdge is our favourite trade show and this season was one of the most successful. Placed orders with our usual clients and found some brilliant new exhibitors.
Hippypottermouse - Kirsty
