The Ledge Show

Marketing

ADVERTISING:

We will be advertising The Ledge in a wide range of industry specific magazines & website such as Kingpin, Sidewalk, Cooler & Boardsport Source. Add this to the huge additional budget devoted to reaching buyers worldwide for Londonedge & Londoncentral. Magazines that have regularly been on the schedule include DR, NME, Big Cheese, Loaded, Vice, Front, Fashion Italy, ProFashion Russia, Habit Sweden, Das Tatoweir, Skin Deep, Jeans & Sportswear, MWB, Bizarre, Textilia, Textil Zurnal, Pinker Moda, Devolution, Pinstriping, Gorezone, Slam, The Trader, Futura & Alt Fashion.

This comprehensive, global campaign has resulted in a consistently high overseas attendance – the same lofty ambitions apply to The Ledge.

PRESS:

The Ledge press releases are flying out to trade and consumer magazines, newspapers & online sites around the world to get Adrenaline Business Seekers to sit up and take notice. As well as working hard to promote the show, our press office will be peddling like mad to raise the profile of our individual exhibiting companies. In addition to old skool (but still effective) releases and verbal communications we have a dedicated social networking specialist using the likes of Facebook & Twitter to create The Ledge adrenaline community and improve our profile within the marketplaces.

MAIL:

With a database building at a rate of knots, we'll be mailing this data repeatedly throughout the year whether by snail mail or by e-blasting. As well as this we aim to mail 1000 VIP cards each show to a buyer list nominated by exhibitors. This entitles the buyer to free entry plus a special goody bag on arrival.