Following the huge trend for ‘accessomorphosis’ at Louis Vuitton, it’s all about incorporating pockets into garments for keys, coins and phone to keep it simple and leave those bags and wallets at home. Utility is huge this season, as clothes become a metaphor for life… multi-tasking. Think patch pockets, front-loaded tool belts worn across the body and super handy cargo pants. Brands to look to for this look are Run & Fly, Kukubird, Toxico, Hell Bunny, Chet Rock, Collectif and Saint Pierre.
Reliving our youth
Vintage is nothing new, we’ve been rocking that look for years but who knew that nineties would someday be classed as nostalgia? Depressing right? However, we love this trend. Think Sweet Valley High, Saved by the Bell and Fresh Prince of Bel Air, it’s all about word art tees, swirling graphics on shirts and skirts. So simple, so cool and reliving our teens, we are in awe! Brands you need in your stores right now to maximise sales are Grindstore Clothing, Lethal Amounts, Daisy Street Clothing, Sourpuss Clothing, The Pretty Cult, Fearless Illustration, Cemetery Swag, Bright and Beautiful, Dirty Celebrity and Rainbow Tyger.
So, need to get your store fully stocked and ready for summer 2019? Sign-up to top-up your collections from LondonEdge Now! With hundreds of brands at your fingertips, 24 hours a day, from anywhere in the world, why on earth would you go anywhere else?
Dates for your diary:
13th & 14th August 2019, Las Vegas, USA
1st & 2nd September 2019, London, UK
Stock the key current trends with LondonEdge
London 16 - 17 february 2020
Business Design Centre, London, N1, UK
OMG, we’re in June! Where is 2019 going? Now that summer is here it welcomes a wealth of trends that you should be embracing to optimise your business this season. Here at LondonEdge, we keep our ear to the ground for the latest trends to allow our buyers and independent retailers to ensure that their latest collections are spot on. We make it our business to know what consumers will be looking for this season so that we can help you to attract more sales. So, what’s scorching this summer? Take a look!
Hip, modern and free
Picture escapism meets boho and you have this season’s festival friendly trend. Keeping it long, fluid and textured, opt for warm or bright shades and clashing prints. Jewellery is statement with crocheted and raffia accessories and cover-ups to match. Think souvenirs from trips to Ibiza, Joshua Tree or India – keep it fun and free. This is definitely a look to get creative with. We’re loving geometric prints, scarf dresses, artisan knits and fringing right now so go wild. Check out brands such as J. Valentine, Get Crooked, Kennedy Designs, Ivy Berlin, Love Khaos Designs, Sparkl, Konane Indyanna and Koi Footwear.