the importance of trade shows

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LondonEdge is a must-visit business to business event for all creative lifestyle and alternative retailers globally.​

LondonEdge all day every day. The B2B digital platform for lifestyle retailers to source and buy from lifestyle designers.​

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Find out why retailers, buyers and e-tailers from all over the world consistently return season after season.​

The first LondonEdge Las Vegas show was a great success, with glowing reports about the electric atmosphere and high orders. ​

Advert - Collectif Vintage Clothing  - Stand No. M169 at LondonEdge September 2018

WHY TRADE SHOWS REMAIN VALUABLE PLATFORMS FOR FORWARD-THINKING FASHION BUSINESSES

Buyer and exhibitor exchange conversation

Not everyone realises that attending trade shows as an exhibitor is hugely important to a business’s marketing strategy, whether you're a well established business or a small business just trying to get their foot in the door.

 

We list our top reasons why attending trade shows is important and why Londonedge shows offer unique potential benefits.

A GREAT PLACE TO DO BUSINESS 

CONNECTING WITH YOUR INDUSTRY​

Exhibitor checking fit of shirt on female model

Trade show benefits 

what londonedge could do for your business

Buyers talking to exhibitors a trade stand

Two full days access to hundreds of entirely relevant collections​

A key route to volumes of hugely beneficial knowledge, support & guidance​

Seeing multiple collections all together provides critical mass, inspiration, new perspective & therefore stronger buying decisions

Networking with fellow industry members provides valuable contacts & know-how​

Accurately assess the quality of the merchandise & validity of the brand

This is an order-writing show - person to person communications are deal-makers​

Meeting face to face helps to forge & maintain important business relationships​

The most efficient way of ultimately discovering relevant new brands & small, hard-to-find collections​

Exhibitors checking order books

Access to YOUR market filtrated down rather than floating in a huge, diluted digital ocean​

Playing a significant part & becoming 'a paid up' member of your marketplace​

Conduct your own live market research to inform your seasons’ buying​

Real life experiences are making a comeback with 68% of professionals now preferring face-to-face interactions above digital ones.​

Advert - The Official Home of Hell Bunny, All your Hell Bunny favourites available to buy online now
Box Advert for Retrolicious Dresses, vintage inspired pretty retro dresses
Collectif Clothing Advert Showing vintage style clothing range
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Advert - Collectif Vintage Clothing  - Stand No. M169 at LondonEdge September 2018

 

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