the importance of trade shows
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LondonEdge is a must-visit business to business event for all creative lifestyle and alternative retailers globally.
LondonEdge all day every day. The B2B digital platform for lifestyle retailers to source and buy from lifestyle designers.
las vegas show
Find out why retailers, buyers and e-tailers from all over the world consistently return season after season.
The first LondonEdge Las Vegas show was a great success, with glowing reports about the electric atmosphere and high orders.
WHY TRADE SHOWS REMAIN VALUABLE PLATFORMS FOR FORWARD-THINKING FASHION BUSINESSES
Not everyone realises that attending trade shows as an exhibitor is hugely important to a business’s marketing strategy, whether you're a well established business or a small business just trying to get their foot in the door.
We list our top reasons why attending trade shows is important and why Londonedge shows offer unique potential benefits.
A GREAT PLACE TO DO BUSINESS
CONNECTING WITH YOUR INDUSTRY
Trade show benefits
what londonedge could do for your business
Two full days access to hundreds of entirely relevant collections
A key route to volumes of hugely beneficial knowledge, support & guidance
Seeing multiple collections all together provides critical mass, inspiration, new perspective & therefore stronger buying decisions
Networking with fellow industry members provides valuable contacts & know-how
Accurately assess the quality of the merchandise & validity of the brand
This is an order-writing show - person to person communications are deal-makers
Meeting face to face helps to forge & maintain important business relationships
The most efficient way of ultimately discovering relevant new brands & small, hard-to-find collections
Access to YOUR market filtrated down rather than floating in a huge, diluted digital ocean
Playing a significant part & becoming 'a paid up' member of your marketplace
Conduct your own live market research to inform your seasons’ buying
Real life experiences are making a comeback with 68% of professionals now preferring face-to-face interactions above digital ones.