A NEW TAKE ON HORROR, HUMOUR & STILL HELLA ROCK N ROLL Delivered worldwide by Spiral Direct  Exhibiting at LondonEdge since show 1, Spiral Direct has been our most loyal & committed exhibiting partner since 2000. The success of this brand has continued season on season and year on year & LondonEdge reached out to catch up. Q: When & where did Spiral Direct first blast into the Alternative Fashion World?A: Spiral Direct have been at the forefront of the alternative fashion scene for almost three decades now. Q: What led to the creation of this global fashion business?A: Starting off as a licensing company, we then started to see an untapped niche in the market that was being heavily underrepresented. Our love for the subject matter gave us the creative spark to start something unique that our customers felt connected to as much as we did. Q: What and who would you say sits at the ‘heart’ of the success of Spiral?A: Our customers. They are the true heart of the brand, they are why we continue to be so successful in an increasingly diversifying fashion genre. Our new designs get made based upon feedback from people that wear our clothing on a day to day basis and that is what goes back out to the fans of what we do.  Q: How do your design team come up with new products and where do they get their inspiration?A: Inspiration can come from everything from a funny saying we have heard in conversation through to historical folklore and even modern trends that we feel reflect our current message. The best art imitates life. Q: We’d love to know what we can expect from your new collection. Can you give us an insight?A: We are unleashing a new range of accessories this year for fans of both traditional Spiral and modern fashionistas. Our latest designs have taken on a more progressively modern take on horror and humour that our existing customers and newly introduced customers should truly love. Q: Given the global success of Spiral Direct since 1990, how many countries do you ship to?A: We ship worldwide, by various delivery services. Pretty much every method except for by Owl, but since stocking our Harry Potter range we are seriously looking into that too! LondonEdge Stand Number: M198​

INTRODUCING MISS ELSE VINTAGE Plus Sized Womenswear Inspired by the Good Old Days. A welcome new exhibitor to LondonEdge February 2020 comes Miss Else Vintage. Offering Vintage Style clothing for Plus Size Women they are an Austrian based design business with ranges offered from UK size 14-24. Miss Else is created for lovers of fashion from the old days. Particularly those with a love of the 30s to 50s era clothing. The collections are inspired by fashions of days gone by. ‘Noblesse Oblige’ is a sophisticated nod to the late 30s and early 40s while ‘Sometimes a Bee Can Move an Ox’ pays homage to leading ladies of the studio era Hedy Lamarr, Katherine Hepburn and Lucille Ball. The clue is in the name of the collection, which is based on a quote from the iconic ‘Samson and Delilah’. Each garment is beautifully created using true Austrian hand-crafted and made in Vienna. Retaining an ethical practice in the making of their collections is important to Miss Else, and each piece is produced by a social economic enterprise for women. Only the finest threads are used in the creation of a Miss Else Vintage piece and where possible, they are finished with antique buttons or true vintage lace for an authentic touch.  LondonEdge Stand: VG28

Kukubird is situated firmly at the centre of the Leggings Universe! A go-to brand for exercise, festival, streetwear & athleisure retailers, we had a chat with them to find out what makes this versatile brand tick.  Q: When & where did the Kukubird brand original come to life? It really came to life when we opened our Manchester studios! Our design team worked like bees to create fun and unique collections and this shaped our brand how it is today. Q: What led to the creation of this exciting fashion business? Kukubird begun 8 years ago in Manchester. The owner wanted to fill a niche in the market for colourful crazy leggings. The blank canvas of a legging has so much scope for all sorts of designs. Because of this, Kukubird Creative Studio is able to reach many wholesale clients in the market, from street style to fancy dress! Q: How would you describe Kukubird, the brand?Colourful, crazy, youthful, fun, unique Q: How do your design team come up with new designs and where do they get their inspiration?We look at future trends in fashion, lifestyle and even internet culture! Q: What we can expect from your new collection. Can you give buyers at Londonedge February 2020 an insight?An electric mix of moody neons with athleisure shapes such as cycling shorts and sports leggings.  Q: Where do you see Kukubird 5 years from now?We are currently smashing the B2B market! However in the next 5 years, as Kukubird grows, Kukubird we will be working on our own B2C brand.  LondonEdge Stand Number: VG59 ​